Carlin describes making the biggest realization of his career…
He was lying to himself for a long time!
And he became a marvelous personality and legendary comic only after he did something about it.
He cut the squeaky clean “suit and tie” act… put on his jeans, grew out his hair, and let his mouth rip!
Carlin’s career exploded to new heights in a matter of months after making the switch to the REAL Carlin… the one who’d been hiding behind the curtain the entire time.
There’s a point in time when you reach a crossroads in your business…
Not many make the right move at the dreaded intersection.
There’s the “conventional” path… a path where you keep locking horns with your competition in a price war… competing over the small stuff.
Most businesses choose to continue parading down this path thinking they’re guaranteed a certain number of customers at the very least.
There’s another path however…
A more spooky path for most…
It takes guts to go down this path…
It’ll also involve pulling a chair right in-front of your worst enemy… looking em’ dead in the eye and saying “let’s rock’ n roll.. Take your best shot pal!”
It involves staring down the barrel of a gun pointed your way by none other than you.
The real you…
Not the diluted version.
You see… you’re business isn’t taking-off like you want it to because you’re holding out on us.
You’re hiding your most precious secret-weapon… locked away and wrapped up in chains in an old vault.
Your business must be armed with this weapon so it can reward you with the life of freedom you desire.
This secret-weapon is your inner rebel. It’s your unique voice. It’s what makes you a super-hero among civilians. It’s why people will call you instead of the other guy.
You must accept your inner rebel and let her shine so you can attract boatloads of new business.
What can you do – other than picking up a mic and dropping f bombs about how we managed to muck-up the earth to the point where Polar bears don’t have enough solid ice to nap on – to rake-in more business success?
Engage current customers with your story…
Here’s the deal…
There is only one YOU on earth…
No two people share the same back-story or the same DNA.
Put it to work for you…
What’s peculiar about your journey? Your struggle? Your discovery?
Who influenced you the most growing up?
What was it like in the early days for you?
Did you do scary things and lived to tell the tale?
What set you off on the path to starting your own business or becoming a freelancer?
What is it about being an entrepreneur getting you up in the morning with a beaming smile?
What is one thing people always said you’re naturally gifted at? We all have one of those.
Take the time to sit down and answer these questions – with a bottle of wine if you have to – and watch your story come to life.
This new story will guide your NEW marketing strategy, your e-mails, your products and your offers… your business is now based on trust.
People always buy from those willing to let their guard down and tell their story… because we TRUST people who are like us and share our struggles.
Trust is the gateway to loyalty and repeat business… this is where the real deal gold-mine lies!
Let your inner rebel shine and have fun with those stories… No one else on earth can write that story but you!
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