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Here’s a question for you…

Who do you think gets better results?

The salesperson on the road – shaking hands and taking names down sale or no sale – or the one sitting there watching everything from a far…

Pen on paper… jotting down every little subtle nuance of the sales interactions with frantic pace yet never really jumping in the trenches?

Two reasons I’m asking you this…

One: I want to share with you my struggle with over-consumption of information so you don’t fall for the same paralyzing trap

Two: I want to tell you about the concept of “Just-Enough-Intel” Action

You see…

I used to suffer from “shove-as-much-info-into-your-skull-first” before I’d do much of anything…

Which is not the worst thing in the world… it does come in handy.

Like deciding when it’s time to call it quits on a piss-poor poker career…

Or choosing a neighborhood to raise a family where “selling rocks” isn’t a standard part-time job for the kids to get a little extra pocket money…

It is however… terrible when it comes to being an entrepreneur, a freelancer, or biz-owner.

How so?

Picture this…

The uncontrollable urge to devour every single book, course, “guru” coaching, and membership site before closing a client or selling a customer…

Or hell… just putting something out into the world for people’s eye-balls to feast on (and judge).

The technical term is “information paralysis”… I’ll just call it Medium-Well OCD.

It’s more common than you think… and if you’ve never had it before… congratulations! you’re one of the lucky few.

The funny thing is the more you learn, the more things you realize you don’t know in the grand scheme of things.

The game of life is a (somewhat) long journey… you’re not meant to know everything about everything – there isn’t even enough time for it!

Heck… you can barely master ONE thing to wizard level in a single life time.

The moment I realized I couldn’t possibly continue down this path without ending up in the loony bin (or buying a new shelf every couple of months to fit all the books)… things changed.

To dig a little deeper… let’s use dating as an example.

Suppose you just get out of a relationship (or marriage)… and you’re now way past drinking yourself silly three nights a week and eating cheez-its, hot dogs and tubs of ice-cream for dinner…

So you figure it’s about time you get back out there…

There’s one tiny problem though…

You’ve been out of the game so long you can barely strike-up a conversation with someone you’re attracted to without sounding like you just started learning English last week…

OK… so you hit the library and pick-up a couple of books from “dating experts”.

Now…

A normal person would read the books… have a few “aha” moments, get the motivation to shake-off the cobwebs and dust-off the expensive shoes, and hit the town looking for some lovin’.

An “info-junkie”, or “information-paralysis” sufferer, does NOT do this…

They want to read 614 more dating books before they say “hi” to somebody…

Granted I wasn’t this bad… but you get the point.

So…

This brings me to the the idea of “Just-Enough-Intel” action…

What is “Just-Enough-Intel” action?

Know JUST enough so you’re not completely ignorant about what you’re about to do. Informed decision making ALWAYS trumps rash action…

Action for the sake of action can be just as bad… You want solid, fast action WITH a decent amount of back-ground “intelligence”.

Think of the most elite military unit on planet earth for a second… the US Navy SEALS.

Talk about taking action no matter what the odds, these guys (and ladies now as of 2016) go in and do the job no matter what.

However…

Do the SEAL teams send their people behind enemy lines without a full intelligence gathering campaign and mission debrief prior to deployment?

Absolutely not…

However, even when intel is limited, and the odds are stacked against them (which is most of the time) it does not mean dock the ship and wait for a better day… there’s still a job to do.

The point here is… there’s a sweet spot between no information at all and “just-enough-intel” so you can still put the rubber on the road and get going.

When you absorb a little bit of useful information and feel the overwhelm of “I still have so much to learn”… It doesn’t mean go get more “intel” and absorb more knowledge until you feel “you know enough”…

Because the truth is… it’s not possible to “know enough”. Knowledge is infinite.

Ask anyone at the top of any game if they feel nerves before they do their thing?

They’ll tell you the nerves never go away… it’s always part of the deal.

It’s making the move ANYWAY with what knowledge you DO have already… and course-correcting the ship after the fact… having gained the feel-good vibe of pride for having tested yourself in the first place.

So… How do you overcome “over-consumption” of information… switch to “Just-Enough-Intel Action” and…

Use It To Get More Customers And Clients For Your Business

 

 

1. Make sure you find out What’s the ONE thing NEVER to do so you avoid a complete crash and burn during your early attempts.

That’s all you need to get going…

Going back to our dating example, what’s the ONE thing you NEVER do so you avoid a complete crash and burn while talking to someone you’re interested in?

Besides the obvious, common-sense things like not grabbing or touching someone out of the blue or pulling your pants down without anybody asking you to…

It’s… don’t be boring.

Dating is meant to be fun… no one wants boring dates.

How do you become more fun?

Here’s a start… instead of a typical dinner or bar date… go do something fun together.

See a comedy show, go race Go-Karts, go to a brewery or vineyard, go see a Band/DJ/Artist you both like… you get the idea.

The same applies to your business…

Find out the ONE thing NEVER to do so you avoid a sales melt-down… and you can get that from one good book, or course, or coaching session… not hundreds of them.

2. Go for several small-wins as opposed to jumping into the shark-tank right off the bat

This is exactly why a Boxer’s manager “props his fighter up” with a few easier fights to polish em’ up first…

This way… the boxer builds up a smooth flowing momentum and grows her confidence leading up to the bigger fight.

Mike Tyson didn’t fight for the title on day one… or day 100 for that matter.

So…

Go for small wins then crank up the heat… one sale becomes 10 becomes 100 and so on.

3. Get Someone To Watch Your Back

Whether it’s a mentor, a more experienced business partner, or a trusted advisor…

Get someone to course-correct the ship for you with small nudges of wisdom based on all the in-the trenches experience they possess…

The same way the SEALs have “swim-buddies” during training (you’re not allowed to complete a training task without making sure your “buddy” is right there with you in tandem… not matter how exhausted or hopeless they are)

The same way a group of comedians would support each other with laughs from the back of the comedy club when things aren’t going so well for the person on stage…

Because at the end of the day…. No one can do it all by their lonesome.

So… who’s in your support group?